Editor & Publisher details a new venture between the Associated Press and Attributor, a service provider that will fingerprint and track the use of AP content on the web.

The Associated Press is moving to protect its content by partnering with the technology company Attributor, which will track AP material across the Internet. The arrangement will allow Attributor to "fingerprint" AP copy down to a level where it can be identified anywhere on the Web.

"Our goal is to get a feeling for some of the useful ways to monitor content," said Srinandan Kasi, vice president, general counsel and secretary at the AP. "We are looking at it not just to protect our rights but to derive some intelligence."