In June 2006, blogger Stephen Ward wrote a post criticizing Tiny Details, LLC, a company that produces doll-making kits that users can assemble at home and sell as a work-from-home-business. The post described Ward's negative experience with the company and directed readers to customer complaints, a Better Business Bureau report, and other materials critical of the company.

In February 2008, Kristopher Buchan, the president of Tiny Details, emailed Ward complaining that the post was libelous and demanding that Ward take it down. Buchan also stated that he had forwarded the post and Ward's domain information to his company attorney. Ward asked by reply email which statements were allegedly inaccurate. Buchan responded by stating that Ward "[would] be hearing from our attorney." Ward sent back additional emails asking for Buchan to identify the allegedly inaccurate statements and offering to update the post "with a more balanced view of your company" in order to avoid a lawsuit. Mr. Ward's site does not indicate whether Buchan ever responded, and there is no indication that Tiny Details filed a lawsuit.

The exchange between Ward and Buchan is detailed in the comments to Ward's original post.