Text
Wal-Mart v. Smith (Counterclaims)
Wal-Mart v. Smith (Letters)
Unnamed Businessman v. Disqus
GreatSchools, Inc. v. Maura Larkins
Kono v. Meeker
World Wide Association of Specialty Programs v. PURE, Inc.
Floyd v. WBTW
Garrido v. Bambauer
Garrido v. Krasnansky
Utah Lighthouse Ministry v. Wyatt
Montana Holdings v. Doe
In re Jimmie P. Cokinos
Global Royalties v. Xcentric Ventures
Karl v. Feinstein
Lifestyle Lift v. Real Self -- Using Trademark Law to Silence Critical Reviews?
Lifestyle Lift Holding, Inc. v. Real Self, Inc.
Left Behind Games, Inc. v. Gameology
Lochrie v. No Phat Pink Chicks
The Boston Beer Co. v. Sam Adams for Mayor
Pages

Description:
Wal-Mart filed counterclaims in a lawsuit against Charles Smith, asserting trademark and unfair competition claims under federal and state law. The case arose after Smith created a website using the domain name www.walocaust.com and started selling nazi-themed "Walocaust" merchandise through his account on Cafepress.com. Smith, a passionate critic of Wal-Mart, created a number of "Walocaust" graphics that parodied Wal-Mart's familiar trademarks and slogans by likening Wal-Mart's business practices to nazism and its effect on communities to the Holocaust. Smith reproduced these graphics on his website and printed them on T-shirts and other novelty merchandise that he sold through Cafepress. Wal-Mart sent cease-and-desist letters to Smith and CafePress in December 2005 and February 2006. Smith responded by filing a lawsuit in federal court in Georgia seeking a declaration that his use of the "Walocaust" was lawful, and Wal-Mart counterclaimed.
Wal-Mart asked the court for an injunction barring Smith from making any commercial use of the prefix "Wal," for an order awarding it ownership of Smith's Wal-Mart-related domain names, and nominal damages. After the lawsuit commenced, Smith registered the domain names www.wal-qaeda.com and www.walqaeda.com and developed a new series of graphics for CafePress merchandise combining "Wal-Mart" with "Al-Qaeda" and expressing Smith's virulently anti-Wal-Mart views.
In March 2008, the federal district court granted summary judgment to Smith on all counts and dismissed Wal-Mart's counterclaims. The court held that Smith's use of Wal-Mart trademarks was a parody, and that no reasonable person would be confused by Smith's parodic use. The court further ruled that Wal-Mart's trademark dilution claim was barred because Smith's use of the company's trademarks was protected "noncommercial" speech, despite the fact that he placed his graphics on items like T-shirts sold to the public.