Looking to make their brand “a little more memorable,” the News Licensing Group is now NewsRight – and is billing itself as an “easy rights clearinghouse for the best news reporting and original journalism on the Web.”

Is it possible to create a culture for licensing news?

This is the question at the heart of a new project begun by The Associated Press, announced last April by AP CEO Tom Curley. Called The News Licensing Group, the AP, with its membership, has created a separate company to explore how tagged content can not only be tracked but also monetized.