Seattle Post-Intelligencer: Avvo's attorney rating system draws fire. Setting up an online rating system that attempts to rank the best and worst attorneys, is kind of like dipping your toes in shark-infested waters. Sooner or later, you are bound to get bitten. That's the situation facing Avvo, the heavily funded Seattle startup that just four days ago unveiled a controversial Internet site that ranks lawyers on a scale of one ("extreme caution") to 10 ("superb").